The Toyota Prius v, also named Prius α in Japan, and Prius + in Europe, is a full hybrid gasoline-electric compact MPV/station wagon produced by Toyota Motor Corporation introduced in Japan in May 2011, and scheduled to be released to the U.S. market by late October 2011 and in the European market by mid 2012. The Prius v was unveiled at the January 2011 North American International Auto Show alongside the Prius c Concept, and it is the first Prius variant to be spun off from the Prius platform. According to Toyota the "v" stands for "versatility." The Prius v is offered in the Japanese market with a nickel-metal hydride battery at a price of ¥2.35 million (US$29,000), and the lithium-ion battery version is expected to sell for ¥3 million (US$37,000). Sales price in the U.S. will start at US$26,400.
The Prius v styling looks like a European-style small minivan and has a 0.29 drag coefficient with a shape that evolved from the Prius. The exterior styling is rounded with an extended roofline that allows the vehicle to retain the triangular silhouette symbolic of Prius. Other differences are the trapezoidal-shaped front with sharp-edged headlamps and wind-slipping aero corners for improved aerodynamics, as well as an enlarged under grille. The rear styling has a specially designed roof spoiler that improves air flow.
The interior cargo space is more than 50% larger than the 2010 Toyota Prius, 5 inches (130 mm) longer and 1 inch (25 mm) wider, providing 34.3 cubic feet (970 L) of cargo space behind the rear seats; it also offers 38 inches (970 mm) of rear leg room, and more head height.
The Toyota Prius v includes many of the same standard features of the 2010 Prius, with four driving modes: Normal, Power, Eco and EV; smart key with push button start, an electronic shift lever, Hill Start Assist Control (HAC), and a back-up camera. Available options include energy-efficient LED headlamps, dynamic radar cruise control with a Pre-Collision System (PCS), and advanced parking guidance system. The Prius v has several technical advancements including Toyota's new Toyota Entune Multimedia System and a panoramic sunroof made of lightweight-resin, 40% lighter than a glass roof of the same size. Entune will premiere on the 2012 Toyota Prius v.
The Prius v powertrain uses the same 1.8 liter Atkinson cycle gasoline inline-four engine used in the conventional Prius, a 60KWh traction motor, and shares the Prius's Hybrid Synergy Drive system and the same 201Vnickel-metal hydride battery pack.
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